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Alexis Horowitz-Burdick: Building E-commerce Giants


Alexis Horowitz-Burdick is a woman of great tenacity and ambition. Born and raised in Boulder, Colorado, she began her journey by pursuing a degree in Political Science from California State University San Marcos. She went on to earn her master's degree from San Francisco State University before embarking on a career in consulting. 


Alexis moved to Singapore with a consulting firm called Frontier Strategy Group. There she helped to establish their Asia business. However, she fell in love with the country and decided to stay. “From the perspective of starting and running your own business, the ease of doing it in Singapore and the support of the entire ecosystem around is just above and beyond any other country in SEA”, she says. 


Alexis has always been drawn to the e-commerce space. She wanted to create a platform focused on customer service and product selection as its differentiators instead of price. She saw a lack of such platforms in Southeast Asia and was determined to change that. Alexis wanted to create a shopping platform with a great selection of brands that was easy to use, educational, and inspiring for women. 


“I don't want to have to sell a million widgets every day at a 2% margin so that I can build a successful company. I'm an entrepreneur that likes creating more of a community, that likes more engaging content, that likes a very sticky platform or segment where you can build long-term relationships with customers” 


This passion for the beauty industry led her to found Luxola, her third start-up and second-founded company. She knew that the mid to high-end market for women in Southeast Asia was underserved, and there was a huge demand for many brands that were not yet available in the region. Alexis wanted to create something where she could work with brands to protect their brand equity while creating a shopping platform with a great selection of brands. 


Alexis has surrounded herself with great people who understand what she's going through and support her through the tough times. She looks up to women from all walks of life, including Hillary Clinton and Natalie Massenet, who founded Net-a-Porter. But she also finds inspiration in the women surrounding her, like her mom, co-workers, and peers. 


Starting a company is a huge sacrifice, and Alexis has had to make many sacrifices along the way. However, her tenacity and ability to roll with the highs and lows have made her a successful entrepreneur. And her success has not gone unnoticed. Luxola was acquired by French beauty giant LVMH in 2015, and she served as the Managing Director of Sephora Digital SEA, overseeing the company's operations in Southeast Asia. 


Alexis Horowitz-Burdick's journey from political science graduate to successful entrepreneur and CEO is a testament to her character, vision, and unwavering determination. She has shown that with hard work and the right mindset, anyone can achieve their dreams. 

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